Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. 'You may have recently heard that Olaplex products cause hair loss. 'I had huge bald spots bcz of their products .. I was using No. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Olaplex products are safe and effective, as millions of our customers can happily attest.". The consent submitted will only be used for data processing originating from this website. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. 1. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. everyone stream Carly Rae Jepsens Dedicated album - jaden . The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Stay up to date with what you want to know. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . They just are kind of vouching for themselves rather than sounding concerned.". "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Please download the PDF to view it: Download PDF. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. If you want more information on how to start a class action lawsuit, head on over to this page. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. 2 min read. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. 6, Olaplex No. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. We and our partners use cookies to Store and/or access information on a device. Some users seeking refunds said their hair was damaged or fell out after using the product. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. 0 to No. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. 'Olaplex CAN cause your hair to fall out. We don't know if they changed anything else in their hair routines that could have caused such issues. When you buy through links on our site, we may earn a commission. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. The plaintiffs are collectively seeking $75,000 (62,200) in damages. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Collectively, the plaintiffs are seeking more than $75,000 in damages. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. The BBC is not responsible for the content of external sites. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The lawsuit . (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. It is a sign that they pored time and money into making their products. to stem a slowdown in demand and push back against consumer complaints. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. (Podcast). February 14, 2023 Examined Stay up to date with what you want to know. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. ', 'I was using it too much, and it literally broke my hair. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". But some customers who spoke to Insider said the products did the opposite of what they promised. Besides the Olaplex No.3 hair Repair Perfector, both on the Top class Actions legal website and other... 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