Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Their efforts have seen them receive several awards for sustainable transport in Dubai. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. Emirates Flight Catering also supports the Emirates Environmental Groups aluminium can drives donating thousands of kilograms of cans a year collected from our flights. In the upcoming future Emirates airlines will face strong challenges with global aviation. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. They also assured the companies with a guaranteed buy from them. The airline has also had economy class blankets made from recycled plastic bottles since 2017. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. The strategy of alliance between two struggling airlines is yet to prove its success. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. Aircraft. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. In the upcoming financial year, the budget is estimated at $1 billion ($6 billion). International benchmarks illustrate that even todays aviation system does not fulfil current demand. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. In 2000, however, the carrier briefly considered joining . Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. In 2021-01, the state intends to receive $1 billion in revenues. Emirates introduces eco-friendly blankets made from recycled plastic bottles. First, Emirate's business model focused on the major metrics that generate profits. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. The connectivity option made Emirates push to reach many destinations as possible. what is behind their success given an industry where profitable firms are scarce? Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. For more information, you can view the full details of all of our aircraft. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Our efforts to minimise our environmental impact continue onboard the aircraft. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. Local government support 3. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over . It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. an academic expert within 3 minutes. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. Dubais contribution in the success of Emirates Airlines is as mentioned below: . The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. Role of the Dubai government has been exponential in building the Emirates Brand. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. what are airlines doing to be more sustainable? The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. These reports provide far less information about the strategy, but do have some data which can be analysed. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. what are airlines doing to be more sustainable? 2023 The Emirates Group. The companys workforce is lean and its organization is flat, which keeps overhead costs low. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. These spikes strained the airports capacity, but they were essential to allow connecting passengers the widest possible choice of connections from points east to west13. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Local government support 3. 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Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. and then Add to Home Screen. Small wings, Big dream Capitalization of the Initial Fund: In contrast to other major Airline operators such as Air France and British Airways, who have often received huge bailout packages or debt reliefs from the government; The Dubai government had given the airline a total of just $18 million, including the start-up money. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Abstract. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. The rich population between the pacific is out of the emirates reach. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. Highly priced tickets compared to competitors 2. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Working with air traffic management providers to develop protocols that enhance operational efficiency. The leadership team has 23 years of experience inside the company. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. Leadership at Emirates is considered as an influential and democratic. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. 4. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). All rights reserved. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Course Hero is not sponsored or endorsed by any college or university. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. 1. Further detail on its historic environmental performance is available in its Environmental Reports. Emirates integrates its business strategy to include two main metrics. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Dont know where to start? The strategy followed enables the company to; 1. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). But, when it comes to the pacific travels, they have no existence. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. focused on one strategy but is rather open to change. strategy and people, helping clients navigate a dynamic environment through four global businesses. Dubai Desert Conservation Please click here for more information. Government Support: The government maintained a strict arms-length financial relationship with the airline. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Increasing Income: In the Middle Eastern regions (UAE), where most of the Emirates man force comes from have showed major improvement in its growth. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. The organizations mission is to advance sustainable business development through trade policy. To install StudyMoose App tap For details on how we use your information, please see our privacy policy. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. Carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable part. Details of all of its reach and more efficient push to reach many as! 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